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Tuesday June 7, 2016 – Thursday, June 9, 2016


Athlete of the Century and Three-Time World Cup Winner

Pelé and Julien’s Auctions to sell "the Collection"


Beverly Hills, California – (June 6, 2016) - Julien’s Auctions, the world record breaking auction house to the stars will conduct which many believe to be the most important sports auction in history – Pelé: THE COLLECTION ths week.. The three-time World Cup Champion, FIFA Player of the Century and Brazilian Football icon will offer his vast collection of memorabilia, awards, personal property and iconic items from his entire career for the first time ever. The auction takes place this week June 7-9, 2016 at the Mall Galleries in London beginning at 10:00 a.m. GMT each day. Press is invited to attend and cover.

The collection which includes over 2,000 items will be featured in the three-day auction in London through Julien’s Auctions. Pelé is considered to be the most important football player of all time and has often been referred to as “Soccer’s National Treasure.” The three-time World Cup Champion, FIFA Player of the Century (1999) and Brazilian Football legend became a superstar with his performance in the 1958 World Cup. He holds the record as the youngest player to ever play in, and score in, a World Cup Final and holds the Guinness World Record for goals scored in a career with 1,283.

The legacy of Pelé is unmatched. From his very beginning in youth football to his storied career and then his post-career humanitarian efforts, Pelé remains the most influential soccer player of our time and the most famous name to ever play the sport of football.

Auction Location – Pelé: The Collection

Mall Galleries

The Mall
London SW1

(Next to Admiralty Arch)

Tuesday, June 7th, 2016

Session I – 10:00 a.m. GMT

Session II – 2:00 p.m. GMT

Wednesday, June 8th, 2016

Session III – 10:00 a.m. GMT

Session IV – 2:00 p.m. GMT

Thursday, June 9th, 2016

Session V – 10:00 a.m. GMT

Session VI – 2:00 p.m. GMT

REGISTERING TO BID: Registration is required to bid in this live auction and can be done in person at the exhibition and auction, or online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or in person, or online at JuliensLive.com to bid live online, or by calling (310) 836-1818.

PLACING BIDS: There are four ways to bid in this sale:

  1. Bid through Julien's Auctions Online Live in Real Time at JuliensLive.com.
  2. Place bids in the room by attending the auction.
  3. Bid over the telephone through an auction house representative, who sits in the room and conveys the bid to the auctioneer.
  4. Enter Absentee bids. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien's Auctions at (310) 836-1818 or online at juliensauctions.com at our Register to Bid page


Julien’s Auctions is the Auction House to the Stars. Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions from the world of entertainment, Rock n’ Roll, sports and art. Founded by Darren Julien, Julien’s Auctions has achieved international recognition for its extraordinary auction events which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in auctioning iconic artifacts and notable collections from the world’s most recognizable stars including Marilyn Monroe, John Lennon, Ringo Star, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Larry Hagman, Les Paul, Bob Hope, Elvis Presley, Frank Sinatra, Jimi Hendrix and many more. Each auction is beautifully documented in a collectible high gloss auction catalog uniquely capturing the story of the collection and photographs of each treasure. Based in Beverly Hills, Julien’s Auctions has an international presence and is featured widely in the press both domestically and internationally while bringing their exhibitions and auctions to destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video, by phone and by text. Darren Julien, Founder & CEO and Martin Nolan, Executive Director, head up the organization and together have led the renowned auction house to record breaking auction results. The auction house has offices in Beverly Hills, London England and New York. For more information go to www.juliensauctions.com

Hi-res images available by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.

Photos of Pelé with photo credit “Photo courtesy of MAGMA” are available upon request.

Caroline Galloway

(440) 591-3807

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