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For Immediate Release:
PROPERTY FROM JOSEFF OF HOLLYWOOD TREASURES FROM THE VAULT
Largest Collection of Jewelry Worn by the Most Legendary Stars of Hollywood’s Golden Era goes to auction at Julien’s Auctions
Thursday, November 16, 2017 – Friday, November 17, 2017
Los Angeles, California – (March 14, 2017) – Julien’s Auctions, the world-record breaking auction house to the stars, has announced that Property from JOSEFF OF HOLLYWOOD, master jeweler to the stars during the Golden Age of Hollywood, will head to the auction block this November. Screen icons, costume designers and fashionistas sought out Joseff’s dazzling and unique costume jewelry to be worn in films and at special events. Joseff’s works dazzled the red carpet, lit up the big screen and became signature pieces worn by a “Who’s Who” of Golden Hollywood. The concept of renting and loaning jewelry to Hollywood stars was original to Eugene Joseff.
(photo left: Marilyn Monroe worn earrings in “Gentlemen Prefer Blondes”)
Legendary stars like Elizabeth Taylor, Marilyn Monroe, Marlene Dietrich, Rita Hayworth, Vivien Leigh, Judy Garland, Olivia de Havilland and Greta Garbo are among the impressive list of Hollywood’s biggest stars who wore Joseff’s designs. From a belt precisely fitted for Taylor in “Cleopatra” (1963) to an elaborate jeweled bib necklace worn by Ona Munsen in “Shanghai Gesture” (1941), the custom made costume jewelry revolutionized the artistic way jewelry and accessories were presented in movies. (photo right: Loretta Young crown from “Suez”)
During the magical movie times of the 1930s and 1940s, Joseff supplied close to 90% of all jewelry worn on screen. The auction will also include iconic pieces such as the necklace worn by Vivien Leigh and cigar case used by Clark Gable in “Gone with the Wind” (1939).
(photo left: Rhett Butler’s one-of-a-kind cigar case from “Gone with the Wind”)
Eugene Joseff was a gregarious businessman who settled in Hollywood after moving from Chicago. After falling in with costume designers such as Walter Plunkett, Adrian and Edith Head, he believed he could turn his metalworking talents into gold by designing historically accurate jewelry to be worn in films. Joseff studied museum pieces and conducted detailed research to improve his craft in the meticulous pursuit of perfection. His limited budget was the initial reason he rented to studios, a business model he is credited with starting. He expanded his business during World War II by developing and manufacturing airplane parts during World War II under the name Joseff Precision Investment Castings.
(photo right: Necklace worn by Bette Davis in the “The Virgin Queen”)
Joseff developed a special antiqued plating technique specifically designed to soften the glare of the harsh studio lighting and give every piece a veneer of authenticity. After the casting and assembly of pieces, Joseff would apply his “secret sauce,” a recipe and technique that remains a Joseff family secret. Joseff of Hollywood was established in the late 1920’s and after Eugene Joseff’s untimely death in 1948, his wife J.C. took over the business and managed the company until her passing at the age of 97 in 2010, eventually earning an Honorary Lifetime Achievement Award from the Women of Motion Picture Industry.
Both Eugene and J.C. were masters at designing jewelry as well as socializing in Hollywood. They used their vivacious personalities to work the Hollywood network of designers and studios, ensuring that for many years, Joseff’s pieces were in high demand. The Collection has remained in the possession of the Joseff family in its entirety for all these years. It has never been offered at auction and has rarely been seen. Julien’s Auctions will have the honor of hosting the auction in November in Los Angeles. (Greta Garbo refused necklace in “Camille”)
The collection offers rare and significant Hollywood provenance. The vivid colors, unique designs and handcrafted artisanal style are obvious throughout.
(photo left: Bell earrings worn by Oma Munson in “Gone with the Wind”)
Highlights include the necklace worn by Vivien Leigh and cigar case used by Clark Gable in “Gone With the Wind” (1939); earrings worn by Marilyn Monroe in “Gentlemen Prefer Blondes” (1953); necklaces worn by Bette Davis in “The Virgin Queen” (1955); brooch worn by Marlene Dietrich in “Shanghai Express” (1932); Loretta Young’s crown and comb from “Suez” (1938); earrings worn by Marilyn Monroe in “Some Like it Hot” (1959); necklace, earrings and ornaments worn by Greta Garbo in “Camille” (1936); Order chains worn by Katherine Hepburn in “Mary of Scotland” (1936); necklace worn by Judy Garland in the “Ziegfeld Follies” (1946); a brooch worn by Lana Turner and medallion worn by Vincent Price in “The Three Musketeers” (1948) and a necklace worn by Olivia de Havilland in “My Cousin Rachel” (1952).
Additional highlights include a necklace worn by Rosalind Russell in “A Woman of Distinction” (1950); the necklace worn by Tallulah Bankhead in “A Royal Scandal” (1945); a belt and earrings worn by Rita Hayworth in “Salome” (1953); bell earrings worn by Ona Munson in “Gone with the Wind” (1939); and hundreds of more items.
Also upcoming is the anticipated release of the new book Joseff of Hollywood: Putting the Tinsel in Tinsel Town, by Michele Joseff, which will be available for presale throughout related auction events, and available for purchase thereafter.
(photo: Rita Hayworth worn necklace)
JULIEN’S AUCTIONS LIVE AUCTION
Thursday, November 16, 2017
Session I: 10:00 a.m. PST
Session II: 2:00 p.m. PST
Friday, November 17, 2017
Session III: 10:00 a.m. PST
Session IV: 2:00 p.m. PST
JULIEN’S AUCTION PUBLIC EXHIBITIONS — PROPERTY FROM JOSEFF OF HOLLYWOOD
Monday, March 20, 2017 – Sunday, May 14, 2017
Daily 10:00 a.m. – 6:00 p.m. daily GMT (Eugene Joseff inspects jewels)
Museum of Style Icons (MOSI)
Newbridge Silverware Museum of Style Icons (MOSI)
Newbridge, County Kildare, Ireland
Monday, November 13 – Friday, November 17, 2017
Daily 10:00 a.m. – 5:00 p.m. PST
Julien’s Auctions Los Angeles
Los Angeles, California
Registering to Bid Registration is required to bid in this online auction and can be done in person at the exhibition, or online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or in person, or online at JuliensLive.com to bid live online, or by calling (310) 836-1818.
(photo left: Eugene and J.C. Joseff)
Placing Bids There are four ways to bid in this sale:
1. Bid through Julien's Auctions Online Live in Real Time at JuliensLive.com.
2. Bid over the telephone through an auction house representative.
3. Submit a bid in person at the Julien’s Los Angeles Gallery
4. Enter Absentee bids. Absentee bid forms are included in the back of each catalogue, and are also available by calling Julien's Auctions or online at www.juliensauctions.com.
ABOUT JULIEN’S AUCTIONS
Julien’s Auctions is the world-record breaking auction house to the stars. Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions in the film, music, sports and art markets. Julien’s Auctions has received international recognition for its unique and innovative auction events which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Bob Hope, Elvis Presley, Frank Sinatra, Jimi Hendrix and many more. In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove which sold for $480,000 making it the most expensive glove ever sold at auction. Based in Los Angeles, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to www.juliensauctions.com. Connect with Julien’s Auctions at
www.facebook.com/JuliensAuction or www.twitter.com/JuliensAuctions or
ABOUT NEWBRIDGE SILVERWARE MUSEUM OF STYLE ICONS (MOSI)
Since 1934, Newbridge Silverware has been Ireland's premier designer and producer of homeware and giftware products. Today the Newbridge Visitor’s Center hosts the acclaimed Museum of Style Icons (MOSI). The museum is a permanent exhibition dedicated to design and style excellence while celebrating some of the world’s most iconic personalities. The museum features personal effects and items from Ireland’s most notable designers and also showcases artifacts and personal items from legendary stars of film and television known worldwide. These include Marilyn Monroe, Audrey Hepburn, Bette Davis, Gloria Swanson, Barbra Streisand, Julie Andrews, Vivien Leigh, Elizabeth Taylor, Jean Simmons, Sarah Jessica Parker, James Stewart, Ingrid Bergman, The Beatles and so much more. Newbridge is located in Kildare, Ireland near R445 and Main Street. Telephone contact is +353 45 431301. Hours of operation are Monday – Saturday 9:00 a.m. – 6:00 p.m. and Sunday and Holidays from 11:00 a.m. – 6:00 p.m. For more information on Newbridge Silverware & Cutlery, The Newbridge Silverware Museum of Style Icons (MOSI), Newbridge Jewelry and events, go to www.newbridgesilverware.com.