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Spokane, Washington-based pop-rocker Jerad Finck carries a bright, powerful musical flavor to fans, enlightening them with the sounds of rock-n-roll’s future. Finck’s sound is accessible and endearing but also forward-thinking, moving the music up a notch and setting a new bar.

Finck is embracing the new DIY direction of the music industry. He’s an indie artist who’s taking his music directly to the people using radio, press, television, online marketing and touring to connect.

Some declare that we live in an age of cynicism but if you ask Finck, you’ll get another answer entirely. “Music gives me something to believe in,” he says. “It offers a direction for my life.”